#reuven

WWTT??? Car Seat adjustment lever/handle

Reuven Sherwin

Feb 28, 2018
1 min

WWTT??? Car Seat adjustment lever/handle

So... You may know this scenario, and may be frustrated by it, as much as I am. It start with having a car (great!), and having to share it with other drivers (less great). So far, so good. Next, imagine some of the drivers are significantly more vertically-challenged than others (in other words - some of the drivers are way shorter than others) - let's call them Tall and Short. Short drives the car, and adjusts the car seat to his height, so as to comfortably reach the pedal

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Reuven Sherwin

May 31, 2017
4 min

你有多了解你的客戶? (上)

(For the English version of this post, checkout the Related Posts or click here) 你有多了解你的客戶? (上) 回想我的第一份工作，我覺得這是匪夷所思的 - 我竟然對每一個用戶（客戶）都瞭如指掌。當時,我有着真正接觸市場的感覺，從客戶生活中所發生的大小軼事，我體會了莫名的親密感，以及我的生意對他們的影響。當時覺得自己浪費了時間，考慮到我只有10或12歲...和事實上，我只有60個用戶。如果只有我知道，我現在才理解... 這是上個世紀的一個炎熱的夏天，我只有10或12歲，我的爸媽替我找到一份工作。有一個傢伙，名字叫Joe，他會在早上（非常的早）驅車到周圍的鄰居，並提供早餐雜貨給附近的家庭。鄰居們會醒來，並在門外找到預訂的雜貨。客戶們也可以選擇，在他們睡覺之前留下對不同雜貨的特定要求，我們在早上將指示作為交貨週期的一部分，我們從儲備的卡車載送額外的產品，在指定的時間送抵他們的門口。他們會在月底收到帳單，我們都會很高興。我的工作時間表如下： 04:00上午J

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Can you really know your Users? Part 2 of 2

Reuven Sherwin

Mar 5, 2017
2 min

Can you really know your Users? Part 2 of 2

(Continued from Part 1) I've learned so much from this summer job. I've learned that house owners in our neighborhood tend to own dogs. I've learned that many times dogs are much smarter than their owners... (the owners would many times leave the dogs running loose, despite having asked us to deliver) I've learned to run fast. Very fast. Or at least faster than the dogs. Or at least faster than the chained dogs :-) And I've learned that knowing your users is great, and lets y

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Can you really know your users? Part 1 of 2

Reuven Sherwin

Feb 28, 2017
2 min

Can you really know your users? Part 1 of 2

In my first job ever, I knew each and every one of my users (customers), and it was amazing. The sense of true contact with the market, the intimacy of what's really happening in their life, and the impact my business had on them. What a waste, considering I was 10 or 12 years old... and the fact I only had 60 users. If only I knew then what I know now... It was a hot summer in the previous century, I was 10 or 12 years old, and my parents found me a job. There was this guy,

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WWTT??? It's Cold! A Story of an Air Conditioner control panel

Reuven Sherwin

Dec 13, 2016
1 min

WWTT??? It's Cold! A Story of an Air Conditioner control panel

The other day we were doing a session in one of our spaces at work, and as the session "warmed up" I noticed many of the attendees started putting on more-and-more clothes... They were freezing! Evidently, the space was too cold for comfort. So, we went in search of the Air Conditioner controller, and checked the temperature. Indeed, it showed 24 degrees celsius (a.k.a as centigrade, and for you Fahrenheit-fans, it's 75 degrees). So, we bumped up the temperature to 27 degrees

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Reuven Sherwin

Feb 11, 2016
1 min

WWTT??? Yet another light switch?

(This whole series started with Hotel Room Lighting. And we're closing the circle once again...) Checked into a very nice hotel room in South Miami Beach. As usual, the room was too dim for me, so I started looking for light switches, and turned the lights on. As I was turned the lights on, I noticed that the light above the TV didn't turn on. I started looking for a way to turn it on, when I finally figured out where the light switch for it was. It's in visible site in the i

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Reuven Sherwin

Jun 11, 2015
2 min

"Yeah, but what do I know?" [Part 2]

(Continued - part 1 is here...) And it wasn't only about knowledge (where one may fairly or objectively argue - at least in perspective - that indeed he didn't know everything) - it was also about opinions. He would/will/does share his opinion or perspective about something (and trust me, he has his opinions), and then downplay it as being "only my opinion, and what do I know?". I would, could, should, did and do claim he did and does knows everything! Well, maybe, just maybe

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Reuven Sherwin

Jun 10, 2015
1 min

"Yeah, but what do I know?" [Part 1]

If I have to pin-point the single-most-important-value my Dad has hammered (and is still continuously hammering) into me ever since being a young kid and until now, it has been Soft Skepticism (a term I just invented...). As young as I remember myself, there would always be a point in the conversation Dad'd tell me "yeah, but what do I know?". Now, remember - I may have been as young as 4 or 5 when this started. My father (being My Father) knew (and knows) everything, right?

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אמונה היא חוסר ידיעה. אם נוכיח אז לא נאמין...

Reuven Sherwin

May 11, 2015
1 min

אמונה היא חוסר ידיעה. אם נוכיח אז לא נאמין...

לקראת ארוע משפחתי, נתבקשנו כולנו להגדיר ״מהי אמונה?״ עבורינו. כמובן שהנושא רחב מיני-ים, אבל בכל זאת, ניסיתי. כי בקשו. אז ניסחתי את המשפט שבכותרת: ״אמונה היא חוסר-ידיעה. אם נוכיח, אז לא נאמין.״ הרעיון הוא ״לעומתי״ - המשפט מציב עצמו לעומת הוכחות למיניהן בקיום האל. תמיד הפריעו לי דיונים דתיים בה צד אחד ניסה להוכיח לשני (ולא ללמוד מהשני). אולי ארחיב על ההסתייגות בהזדמנות אחרת. אבל לגופו של עניין - בפשטות, למיטב הבנתי - אמונה והוכחה הינם שני הפכים/ניגודים. כי בתום הוכחה, יש ידיעה.

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Reuven Sherwin

May 5, 2015
1 min

[UPDATE] Rule #2 v2: Claim Failure. Blame Success.

As you may recall, in earlier posts, I discussed one the the SurmeraAssetov rules - Claim the Failure; Blame Success - or in simpler words, Taking Blame; Giving Credit. Well, at one of my Friday morning classes, I noticed that this similar idea appeared (surprize?) in our very own Jewish sources - in the trachtate Brachot (Blessings), on the first side on page 10: אמר רבי יוחנן משום רבי יוסי בן זמרא: 'כל התולה בזכות עצמו - תולין לו בזכות אחרים, וכל התולה בזכות אחרים - תולין ל

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WWTT??? - A Downtown Hotel, The Water Tap/Faucet?

Reuven Sherwin

Apr 15, 2015
1 min

WWTT??? - A Downtown Hotel, The Water Tap/Faucet?

Mid-March 2015 I stayed at a very fancy and beautiful hotel in midtown NYC. Everything was nice and cool and trendy (and probably quite expensive). My "WWTT" moment came shortly after I checked-in to the room - I wanted to rinse my face after the long trip. I headed into the beautifully designed bathroom, went to the sink, turned the valve (which is beautifully located at the tip-of-the-faucet), placed my hands under the tip of the faucet - only the find out the water hole of

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Reuven Sherwin

Apr 13, 2015
1 min

עין מטע, חירבת חנות ושביל הקיסר

לכבוד חג הפסח ונוכחות משפחתית מלאה (לפחות המשפחה המצומצמת) החלטנו לצאת לטייל. סלי עשתה עבודת מחקר מאומצת ושלחה לאישורינו את המסלול עין מטע, חירבת חנות ושביל הקיסר שמצאה באתר טיולי, מסלול שמוגדר כבינוני מבחינת הקושי - וברטרוספקטיבה - לא בצדק - זה מסלול קליל. סיכום: 6.51 ק״מ 2:57 שעות קל הבעיה העיקרית היא שהמסלול הוא ״פרווה״ - לא מאתגר במיוחד, לא יפה במיוחד - ״בסדר״. המעיין ״עין מטע״ נראה יותר כמו ״אין מטע״, החירבה - חירבה... לא מצאתם משהו יתר טוב ובכל זאת רוצים לעשות מסלול, עם

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Reuven Sherwin

Mar 24, 2015
1 min

עין גדי - נחל דוד ונחל ערוגות

לכבוד הבילוי של סלי+תמר בחו״ל, החלטנו יואל ואני לצאת לטיול משלנו. לאחר מעט סינונים, החלטנו לללכת על נחל דוד + נחל ערוגות - מסלול שמוגדר כ״קשה״ (וברטרוספקטיבה, מוגדר כך בצדק). סיכום: 11.86 ק״מ 5:33 שעות קשה עליה מצטברת של כ-600 מטר, החלק הארי תלול - וקשה בהתאמה ירידה מצטברת של כ-600 מטר, החלק הארי תלול מאוד, וקשה מאוד בהתאמה - ויותר מכך - חלקו מפחיד... מזג אוויר מושלם מסלול מדהים ושווה - לא מתאים לכל משפחה הערות: המפל הנסתר? מספיק לראות מרחוק נחל ערוגות - לא שווה (בפני עצמו) א

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It's all in the Presentation - The Chocolate Chip Cookies!

Reuven Sherwin

Feb 19, 2015
1 min

It's all in the Presentation - The Chocolate Chip Cookies!

A couple of months ago, Tamar prepared Chocolate Chip cookies for Shabbat (sometimes she bakes cakes, this time it was cookies). As I was tasting them, I felt they were tasty in a different way. So I call out to Tamar to tell her how much I enjoy them. Me: "Tamar, you baked these cookies?" Tamar: "Yes..." Me: "I gotta tell you - there different than usual..." Tamar (intruppting me): "...yes. I know. I know. I put in too much salt and spoiled the whole batch". Seems like I was

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Reuven Sherwin

Feb 13, 2015
1 min

"There are ten commandments, right?..."

Many years ago, I watched this film. And in the film was a scene, which I liked and quoted. Then I forgot what film it was. Then my memory insisted it was Reuben Reuben (IMDB link) - but it wasn't (wonder what Freud would think of this memory? all will be revealed by the end of the post). I remembered a father telling his son about the ten commandments, and the son being surprised (since the father was no saint), and the father explaining that it's like a test - if you get 8-

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My personal insight from a discussion with Don Lindsay - Grass Roots Quality

Reuven Sherwin

Feb 9, 2015
1 min

My personal insight from a discussion with Don Lindsay - Grass Roots Quality

The other day (as in, February 8th, 2015) we had a visit by Don Lindsay at Wix. Don (who's rich history at Blackberry, Microsoft and Apple you can find in numerous places on the internet and hinted at his LinkedIn profile) was/is in Israel as part of keynoting at the UX Salon conference, and we took the opportunity to meet him. During a discussion, the issue of Quality was brought up, and we named some people who's "stamp of approval" for quality we trust - as if they are th

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Reuven Sherwin

Feb 5, 2015
2 min

...We'd like to feature you on the Wix Blog...

It was mid-2014, and the Wix Community team contacted me, telling me to answer some questions about myself, in order to prepare a piece about some Wix employees thoughts and insights. ... We're working on a blog series introducing members of the Wix team in a fun angle, and would love it if you can spare 5 minutes to answer the following questions:. ... This is what I sent them. The final published piece was different enough (surprized, huh?) from the content i provided, that

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Reuven Sherwin

Jan 26, 2015
1 min

WWTT??? - Shake to Undo??? Part 1

The iPhone, and along it - iOS - it's operating system, were a breakthrough in many ways, possibly (in retrospect) launching a whole new industry(?) In it's rush to pave new roads, certain features were left out, including such features that were standard, such as Undo. Needing to squeeze so many features, with so little time, and so little space, some features simply couldn't find their space. So far, so fair. The interesting part of our starts with the following (imaginable

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Reuven Sherwin

Jan 26, 2015
1 min

WWTT??? - Shake to Undo??? Part 2

(Continued from Yesterday...) Excited, he told her "I solved the problem of Undo - I know how we can easily add Undo the iPhone OS, and in a cool great way!" "How?" asked his manager, slightly excited. "You know, how the iPhone is like a fun-electronic-drawing-board, effectively a cool-expensive-small-Etch-n-Sketch?" "Yes", answered the weary manager, bleary-eyed after days (and nights) of staring at screens with numbers and charts and sketches. "And you remember from you chi

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Reuven Sherwin

Jan 21, 2015
1 min

מילים שיש (רק) בעברית... (ואין באנגלית?)

לא יודע מתי שמתי לב לזה בפעם הראשונה. אבל יום אחד שמתי לב שאני לא יודע איך לתרגם לאנגלית את המילה ״בתיאבון״ - וזמן קצר אחר-כך גיליתי בעיה דומה עם המילה ״בהצלחה״. כשהעליתי את הנושא בפני דוברי-אנגלית+עברית מיד ענו לי ב-"bon appetit" ו-"good luck" בהתאמה. אבל זה לא ״סוחב״... ראשית, bon appetit זה לא באנגלית - זה בצרפתית. ו-good luck אינו מהווה איחולי הצלחה - אלא איחולים למזל, שיהיה טוב (?) מעט בנושא באתר התשובות quora: 1. bon appétit (French has it, Hebrew has it 'Be'Te'Avon' -

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Surmera. Assetov.

Being Human; Doing Products; Hacking Life