A couple of months ago, Tamar prepared Chocolate Chip cookies for Shabbat (sometimes she bakes cakes, this time it was cookies).
As I was tasting them, I felt they were tasty in a different way.
So I call out to Tamar to tell her how much I enjoy them.
Me: "Tamar, you baked these cookies?"
Me: "I gotta tell you - there different than usual..."
Tamar (intruppting me): "...yes. I know. I know. I put in too much salt and spoiled the whole batch".
Seems like I was the only one in the family to enjoy.
So come Sunday, I packed them all to take to work.
Tamar and Celi jumped: "What are you doing? no one will eat them"
"Trust me", I said - "they'll be gone within 10 minutes of me sending the email".
I arrived at work, placed them in the kitchen.
And sent the following mail:
"Home made Lightly-Salted-Chocolate-Chip cookies".
Indeed, they were gone within 10 minutes - and people made the special effort to stop by and tell me how much they enjoyed this fascinating variant of a regular Chocolate-Chip cookie.
It's all in the Presentation...