People install apps for relationships, not for information.
I don't have the numbers, but...
The general sentiment is that statistics for app installation and removal can be quite disappointing.
People won't look for your app.
And if they look for it, they'll have a hard time finding it.
If if they find it, it'll behard to convince them to install it.
The good news is
If they install it - they'll try it.
But then, trouble starts again...
If they try it - it'll be very hard to convicne them to try it again.
And if they don't use it regulalry, they'll either remove it - of forget it.
Leading me to the conclusion that:
People install apps for relationships, not for information.
They'll install and use and keep using an app - if-and-only-if there's a relationship going on here, between the app/business/etc - and the end user...
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