• RJS

The one-and-only reason people will install your app...

Updated: Jan 6


People install apps for relationships, not for information.


I don't have the numbers, but...

The general sentiment is that statistics for app installation and removal can be quite disappointing.

  • People won't look for your app.

  • And if they look for it, they'll have a hard time finding it.

  • If if they find it, it'll behard to convince them to install it.

The good news is

  • If they install it - they'll try it.

But then, trouble starts again...

  • If they try it - it'll be very hard to convicne them to try it again.

  • And if they don't use it regulalry, they'll either remove it - of forget it.

Leading me to the conclusion that:

People install apps for relationships, not for information.

They'll install and use and keep using an app - if-and-only-if there's a relationship going on here, between the app/business/etc - and the end user...


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