How I Failed Miserably as an Interviewer (and How You Won't)
- Reuven Sherwin
- 26 minutes ago
- 3 min read
At the beginning of the millennium, the startup I worked at was recruiting heavily across all the roles a tech company typically requires, and as part of my job, I was involved directly in the hiring process.

The relevant part of the process usually went like this:
The candidate waits in the reception area.
I walk over, introduce myself, and chat briefly about trivial things (parking, coffee, restroom breaks) during the 15-45 second walk to the interview room.
We start the formal interview.
After the interview, I submit my feedback about the candidate.
Repeat with the next candidate.
After several iterations, I noticed something troubling:
By the time we began the formal interview, I had already formed a strong initial opinion – positive or negative – about the candidate. The formal interview and subsequent assessments had to be exceptionally good or bad to alter this early impression.
Let me emphasize that:
Within just 15 to 45 seconds of meeting a candidate, I had already formed a lasting opinion. Even after an hour or two of deep-dive interviewing, my initial impression rarely changed.
This concerned me deeply because I couldn’t identify the bias clearly, and I worried about how it might affect the quality of our hires.
So, I began researching the topic with three critical questions in mind:
Was this behavior unique to me, or common among interviewers? (Suspicion: common)
Could this bias negatively impact our hiring quality? (Suspicion: definitely)
Assuming the answer to the second question is "Yes", how can I mitigate this risk?
I'll start with answering the third and most important question:
Always test your candidates (focusing on testing the skill and performance for the role they are applying to) —and make the test a major factor of the decision process.
Always find objective ways to measure candidate quality. Resumes, interviews, and past experiences are indicators – but they alone cannot reliably predict future performance. Tests and structured assessments are critical tools to complement your hiring process.
Here’s what my research uncovered:
This behavior is not unique to me. Humans form snap judgments about others extremely quickly. A classic example is the influential 1993 paper by Ambady & Rosenthal, "Half a Minute: Predicting Teacher Evaluations From Thin Slices of Nonverbal Behavior and Physical Attractiveness."
They found that people viewing video clips of teachers lasting just 2 to 10 seconds could accurately predict student evaluations given at the end of a semester. Participants' quick judgments based on nonverbal cues strongly aligned with opinions from students who had interacted with the teachers over an entire semester.
Traditional interview and selection processes aren't highly effective at predicting actual job performance.
A compelling example comes from a 1987 study published in the Journal of the American Medical Association. The study compared outcomes of two student groups at the University of Texas Medical School at Houston after a legislative mandate increased the class size from 150 to 200 students. The additional 50 students were initially lower-ranked and mostly rejected by other schools. Yet, surprisingly, both these students and the initially higher-ranked students showed similar graduation rates, academic performance, and honors, and eventual professional success.
In short, your initial impressions are probably – like mine – quick, powerful, and potentially misleading. To ensure you hire well, always rely on structured, objective tests alongside any other process you put in place for the hiring selection process.
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