The Rule of Three is Wrong!

Updated: Jun 23, 2019

One of the Golden rules of presentations - "The Rule of Three", sometimes referred to as "Good Things Come in Threes" - is so commonly used, that it is often abused.

Three Popsicles
Rule of Three... Popsicles

The "rule of three" is great when you want to tie three ideas together.

But as have been seen time and again, if you want to hammer in some idea - to align everyone behind a joint goal or target - the rule of three can be counter-productive, possibly even harmful.